Page 57 - Magazine December 2020
P. 57

Contractors News
                                                                                         Properties




               Ellington Properties sells first crowd funded apartment
































               Ellington Properties says it has been able to start the  competitive ways to co-own an Ellington apartment
               return of investment process to individuals who took  but also earn higher rental yield,” said Robert Booth,
               shares in its first-ever crowd funded apartment within  managing director, Ellington Properties.
               its Eaton Place development.                      “We are offering customers the opportunity to invest
               The property developer added that the launch of its  in Ellington Properties, starting at a small budget

               “elegantly designed apartments” on Smart Crowd, the  before moving to own an apartment. We have recorded
               first regulated online real estate investment platform,  robust response from investors to the new initiative,
               sets a new a model in the UAE’s real estate industry.  underlined by the successful sale of the Eaton Place
               Via the platform, individual investors can commence,  apartment through crowd funding. We are committed
               build, and start earning income from their real estate  to offering digital-first initiatives that will contribute
               portfolio investments, “before deciding whether to  to strengthening Dubai’s real estate sector, which
               fully own the apartment. UAE-based and international  has been among the first to gain traction since the
               investors  can  now  co-own  an  Ellington  Properties  pandemic.”
               home through the new digital initiative”, explained the  Siddiq  Farid,  Founder  and  CEO  of  Smart  Crowd,

               developer in a statement.                         added: “As a regulated digital platform that allows
               Ellington  Properties  listed the  one-bedroom Eaton  investors to co-own properties in Dubai in just
               Place apartment on Smart Crowd at the end of August.  four easy steps, we are transforming the property
               With co-ownership shares starting from AED 5,000,  landscape of Dubai in tune with the new reality. We
               the developer said the sale of the first apartment was  see tremendous potential for Dubai’s property sector,
               fully funded within one month of listing.         and through our crowd funding model, more people
               “In the new reality, we look at new ways to create value  can benefit from the long-term returns that real estate

               for our investors. Crowd funding and tokenization  offers. Ellington’s design-centric homes appealed to
               in real estate is a fast-evolving sector, and we are  our investors, and the quick sale of the Eaton Place
               honored to take the lead in digitizing our processes  apartment is testament to the confidence of investors
               and offering investors not only attractive and cost-  in Ellington Properties.”


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