Page 71 - Magazine Jan 2025

Lap of luxury

Founded in 1991, Emirates Driving Institute Award’ twice, the ‘best driving school’ multiple suppliers of world-class defensive and
(EDI) has grown into the largest and the most times by the RTA, RosPA fleet awards, and advanced driving courses for all classes of
recommended driver and learner training many more awards and certifications in vehicle drivers. A specialized ‘Corporate
driving institutes in the middle East. EDI the field of health, safety and environment, Sales’ Department caters to the training
was the first in the GCC region to introduce throughout the years. requirements of the corporate clients.
a quality driver training that creates safe
In the heart of Al Qusais, a single training and In 2009, EDI worked in conjunction with
drivers who have the skills to survive on the
testing center marked the humble beginning international training experts, local medical
road. With a capacity of over 500 vehicles in
of EDI’s journey. Fast forward to today, and institutions and the local traffic authorities to
a sprawling 510,000 sq. yard, over 400 multi- design and launch Dubai’s first, and only, driver
it has blossomed into a vast network of over
lingual driving instructors have successful training program for People of Determination;
42 branches, reaching the corners of the UAE,
trained 500,000 motorists till date in acquiring with lower-body disabilities and certain other
from Ajman to Sharjah and Fujairah.
their UAE driving license on car, motorcycle or physical disabilities. EDI utilizes specially
But our ambition didn't stop there. Our goal
heavy industrial vehicles converted training vehicles which can be
was clear: to lead the way in driver training
From over 33 years’ experience, Emirates set-up to suit the individual requirements of
across the Middle East. And beyond the
Driving Institute has designed a complete people of determination.
borders of the UAE, our footprint extended to
training program that includes training In recognition of its initiatives and
countries like Egypt, Morocco, and our latest
methodology of the highest international achievements, EDI was presented the
frontier, the Kingdom of Saudi Arabia.
standards, integrated technology adaptations Dubai Award for Sustainable transport
and world-class infrastructure. This remarkable growth isn't just a story for its Defensive course and for People of
of expansion; it's a testament to EDI's
Beyond mere driving lessons, EDI’s vision determination course. Subsequently, EDI went
commitment. Our dedication to delivering
transcends to remain as the undisputed onto garner many more awards in the sector.
exceptional driver education resonates not
market leader in driver training and road safety As a market leader, EDI has been at
only locally but echoes internationally.
with the commitment towards creating a safe the forefront of initiating complimentary
and independent society of learned, skilled, For those seeking advanced training, EDI public social-awareness programs aimed at
and responsible drivers. offers specialized courses such as Advanced traffic safety. Our efforts extend to schools,
In 1997, EDI was the FIRST driving school Driving and unique desert driving courses universities, exhibitions, and corporate
in the WORLD to receive the ISO 9001 (Nine catering to private drivers and professionals organizations, where we foster a culture of
thousand & one) certification and since then seeking advanced qualifications as certified mindful and safe driving. Notably, our 'Mama
there was no looking back. EDI’s reputation commercial desert drivers. For experienced I'm Home' road safety program and our active
as the best driving school in the Middle East drivers, life on the roads of today is becoming role in KidZania Dubai Mall have significantly
is supported by the constant recognition increasingly hazardous, and to address contributed to educating individuals of all ages,
received from the authorities. The institute this challenge, The EDI name has become encouraging a more cautious and informed
was awarded the prestigious ‘Dubai Quality synonymous in the GCC and beyond as approach on today's busy roads.

PLATINUM DRIVING COURSE
EDI is committed to delivering benchmark in exclusive driving education. their driving skills but also ensures a
excellence, exemplified by our VIP By training on high-end luxury vehicles, heightened level of safety on the road. At
training courses, including the students can familiarize themselves EDI, we believe in preparing our students
innovative Platinum Driving Course. This with the mechanics and features of for a sophisticated and secure driving
exceptional program provides students premium SUVs, aligning their experience experience through our Platinum Driving
with the opportunity to undergo training with the vehicles they aspire to own Course.
in opulent vehicles, establishing a post-licensure. This not only enhances