Page 57 - Magazine December 2022

Architecture & Design

Albal Design introduces UAE’s first science-based

interior design concept

Albal Design introduces ‘Tafaseel,’ the UAE’s first and patterns. This process helps stir memories/
science-based concept that transforms any home emotions that they are most comfortable with, which
or commercial space to reflect an individual’s is then translated to create unique designs that can
personality, style/mood, or brand identity. be applied to interiors, branding, furniture and even
Putting years into research, Emirati interior designer couture.
Noura Alghandi has developed the concept ‘Tafaseel’ Noura Alghandi, founder, said: “We spend so much
– integrating psychology, music and art to provide time indoors – so, your home, office or even a retail
design cues to showcase a brand’s identity/ outlet should be able to reflect your personality,
individual style. Tailormade to each client and company culture / identity or be able to connect with
project, it empowers creative storytelling and ability a customer. Psychology and design go hand in hand
to transform it to a tangible design. – and this collaborative process just helps articulate
Clients are given the freedom to express themselves a customer’s story to bring a fresh perspective, and a
by scribbling on a piece of paper over any music fantastic and unique design.”
and blindfolded. Applying cognitive psychology to This design process can be incorporated into any
indicate a connection between shapes and feelings/ space, leading to better productivity/ sales in
memory – Albal’s team analyses the scribbles to commercial projects, staff well-being, or a sanctuary
extract details such as shapes, texture, colours for homeowners.

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