Page 59 - Magazine December 2022

Property Contractors News

DAMAC Properties launching Elegance Tower Iman Developers

Downtown Dubai, branded by Zuhair Murad launch Oxford 212 residential project

DAMAC Properties is launching Elegance Tower — a sun bed zone, lagoons, a kids play area and a fully Dubai-based luxury residential developer Iman Iman Developers.
luxurious 25-storey residential building located in the equipped gym. Developers has launched its latest project - Oxford Oxford 212 development will offer apartments,
heart of Downtown Dubai and branded by renowned “It›s been an incredible year at DAMAC with our 212 - featuring 107 studios, 85 one- and 20 two- ranging from 390 sq ft to 1800 sq ft, with unit prices
designer Zuhair Murad. new launches such as SAFA ONE by de GRISOGNO bedroom units - in Jumeirah Village Circle (JVC). ranging from AED426,000 to AED1300,000.
With its prime location in the heart of the bustling and SAFA TWO by de GRISOGONO, Chic Tower in Being set up at an investment of AED130 million «The project’s focus is on providing a smart lifestyle
downtown area, and only a short walk away from The Business Bay and new cluster launches in our thriving ($35.3 million), Oxford 212 is the fifth successful to residents complete with a climate-controlled
Dubai Mall, the building offers the best views of the DAMAC Hills community as well as our new DAMAC residential development of Iman Developers which swimming pool, Rooftop BarBQ and kids play area,
city, including vistas of Za’abeel, Dubai Canal and Lagoons community in which we launched last year,” has a portfolio of four completed projects and and intuitive everyday home automation,» remarked
Burj Khalifa. McLoughlin added. another three in development stages. Marfani.
“We continue to responsibly bring unique products “The future looks bright for the Dubai property On completion, Oxford 212 will facilitate community The project has been developed with focus on
to market, and Elegance Tower stands out with its market, and we are so happy to be contributing to living with key amenities such as a fully-equipped sustainability and as part of it the development has
beautiful design, luxury offerings and incomparable the city’s thriving development.” gym, a majestic pool, and a rooftop outdoor cinema. intuitive smart lighting for energy saving and eco
central location. The demand has already been In addition, there is a children’s play area, barbecue cooling systems, he stated.
massive, and we are overwhelmed by interest from area. «“For the past several years, we have seen an
customers — many of whom are repeat customers «It will set a benchmark in modern family living space. accelerating opportunity in convenience real estate,
who trust our brand and love our products,” Niall The project is luxury redefined offering premium especially after the pandemic hit the world. The
McLoughlin, Senior Vice President of DAMAC living, adding value to the residential realty inventory property buyer of today’s time is aware and well
Properties said. of Dubai which currently is passing through a huge informed and look beyond just the property,» he
Among the unique features of the tower is the “secret” demand-supply gap,” said Ismail Marfani, Director, added.
door in all units, which appears as a decorative shelf
display in the living room but opens up directly into
the master bedroom, giving the homes a sense of
privacy and singularity.
The interior embodies the poise of the ZUHAIR
MURAD brand. Prominent among top celebrities, the
world-famous fashion designer enters into an interior
design collaboration with DAMAC Properties.
The reputed property developer is no stranger to brand
collaborations, having successfully collaborated with
world-famous brands such as Fendi, Versace, Cavalli,
Paramount, and de GRISOGONO.
The tower comprises 1-bedroom apartments of up
to 827.21 Sq. Ft. and 2-bedroom apartments of up
to 1,379.61 Sq. Ft. displaying refinery and elegance
with its white and gold interiors.
Perfectly illustrating the tower’s name “ELEGANCE”,
the lobby offers a contrast of black and gold shades
where chandeliers hang from the ceiling to diffuse an
aura of sophistication.
The tower shows off its amenities, with a swimming
pool overlooking the Dubai skyline, a pool bar, a

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